Resurrecting long-dead film stars for TV adverts is a far from new idea, and being a bit of McQueen fan I couldn’t help but notice this recent TAG Heuer campaign featuring the man himself and Lewis Hamilton. It’s certainly eye-catching, but for all the wrong reasons:
What on earth were they thinking? I’ve seen dead tortoises with better acting skills than Lewis Hamilton; Steve McQueen’s voice is utterly, utterly wrong; the lip-synching is dreadful; and the whole Lewis-McQueen dialogue scene has a distinctly 2D cardboardy quality about it.
Golden rules: stay away from dialogue, keep the CGI simple and have a Lalo Schiffrin theme-tune up your sleeve:
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