Every few months Uniqlo introduces a new range of clothes in conjunction with famous design types. One of this season’s collaborations is with Gilded Age, whose clothing is “inspired by the craftsmanship of the Gilded Age and assembled from artisanal fabrics.”
Blimey. Well, a bit of Googling reveals that the Gilded Age (1878-1889) was shaped by America’s greatest industrialists – men like John D. Rockerfeller, Andrew Carnegie and J.P. Morgan. These chaps created the modern industrial economy and helped America’s manufacturing capacity dwarf the likes of Britain, Germany and France.
What does this mean for the clothes, then? The Uniqlo collection utilises natural, earthy colours and light, comfortable fabrics, with jackets boasting a deconstructed smart-yet-casual cut that would normally cost you a lot more than ¥5,900. The only problem is finding a store that hasn’t already sold out!
More: The Designers’ Invitation Project at uniqlo.com (in English)
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Actually, I have to say that I love it, although it’s kind of a riff on the look Ralph Lauren’s been doing for half a century. It’s the shoes and the mixing stripes with plaid that make it fresh, I suppose.
I just read that there are over 750 Uniqlos – quite mad, really.
http://www.japan-i.jp/news/d8jk7l0000057rif.html
But I wonder what the next line will be!