For the past couple of years UNIQLO have been using their UNIQLOCK - an online timer/screensaver thingy - to promote their latest wares. The idea is quite simple: get several good-looking Japanese girls, dress them in this season’s new clothes, get them to perform weird manouvres, add a quirky song by Fantastic Plastic Machine, and [...]
I went to Shibuya and Harajuku yesterday for some shopping and a bite to eat. Google Japan were doing one of their “Things you can do with Google” promotions (“Googleで、できること”), which I’d heard about at Danny’s Tuesday night dinner (more stuff about this from Ken and W+K). The sign says “Fly in the sky in [...]
Way back in November 2006 I wrote about Tommy Lee Jones advertising Boss Coffee (“Hollywood Celebrities and Japanese advertising”). We’re now up to episode 14 of this bizarre alien-in-Japan saga, and thankfully some kind soul has collected the first thirteen together into one YouTube compilation so you can catch up with the story so far:
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When I first came to Japan I expected that - seeing as the economic bubble burst in the early 90’s - the trend of Japanese companies paying horrendous sums for past-it Hollywood “talent” to advertise their goods was well and truly over. Oh how very wrong I was…
Tommy Lee Jones is currently the face of [...]
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